Website New Client Lead Capture Forms

There’s a right way and a wrong way to attract new clients from your website. The wrong way will turn them off because you seem too pushy… but the right way will provide you with an endless stream of new client leads each and every week. I’m going to give you a license to swipe my forms and use them exactly as is on your website. Plus, and more importantly, I’m going to show you what information you absolutely must get and what to do IMMEDIATELY once you get that information. Here’s what you NEED to know right now to plug up holes in your website…

Here’s the deal:

If you’re a studio owner you can’t have your website resemble an online ebook site. I’ve tried it and wasted a lot of money in this experiment… new potential training client’s are different then people seeking free information or a weight loss product.

New potential training clients are looking for a website that looks professional and not too salesy (more on that in another post) – if you come off too pushy they’ll just hit the back button to look for a competitor.

This is why I’ve found that “pop over” boxes to capture lead information just doesn’t work. Sure, you’ll get some sign-ups, but I’ve found that they’re not the ones who want to start training right away… those people seem to hate pop-ups!

So what I’ve done is put free report and newsletter sign-up boxes in multiple points on my studio website at www.fitnessrevelation.com to capture each leads information

Once a new lead or interested prospect signs up on one of my free report forms i send this this email (which you can copy verbatim:

Hi XXXXX,

I saw that you signed up for my free Fat Loss Report and I wanted to see if you had any questions or if I could help you out with any health & fitness issues?

Also, you can always check out these websites below for more information and to see a handful of client success stories of real people who have used our award winning personal training program:

http://PersonalTrainerBoston.com (In-Home & Corporate Personal Training)
http://StephenCabralStudio.com (Studio Personal Training)
http://StephenCabral.com (my personal website on online personal training headquarters)

Have a great day!


Committed to your success,

Ben Dulhunty

Fitness Revelation

<end email>

Do you see how non-pushy that was… I’m just trying to help by providing additional information and letting her know I’m there if she/he needs me. This is totally different from most facilities that never follow up in the first place or are way too hard selling based.

You can also see how I snuck in how we have lots of success stories and that she can check them out if she goes back to the website – basically I’m trying to get here back to my website to look around and use social proof to get her to sign up on our new client PARQ form.

I also provide 3 websites (3 choices) for her to participate in some form of training with us. She can join our studio, in-home, corporate, or online training systems. I also write these websites in the email because she may be unaware that we even offer those other services… or maybe she has a friend who’s interested.

I think this post is probably long enough, but I’ll definitely follow back up on this topic and show you how to use video opt-in boxes for super high conversions when the only thing you’re trying to do is build up a local list of people interested in a particular fitness niche.