Qualify Leads Effortlessly
Here’s one BIG piece of the puzzle of what we do at my studio to close better than 90% of the prospective clients who walk through our door. We literally expect everyone who comes in to sign up for some type of training package. If they don’t we did something wrong.
Seriously, everyone on my team
knows and believes this, since we did everything we could to qualify them
before they even meet with us. There’s no point in meeting with unqualified
leads only looking for free advice (you can provide that online) that eats up
valuable time in your day. So here’s what I do to guarantee I’m only meeting
with REAL leads…
Every lead you meet with for a complimentary fitness consultation takes time, energy, and money. You need to first schedule the appointment which takes 1-3+ follow ups with the new prospective client. Then you have to print out the proper paperwork, etc to meet with the client. And finally you (or one of your trainers) has to spend 30 – 60 minutes meeting with the prospect… So if you’re going to do all that you want to make sure you qualify every lead coming in the door.
Here’s what you’ll want to do:
What I did was create an online PARQ form that has a link to it from EVERY page on my website. It’s even on the 1st page of one of my training sites!
Most fitness marketing gurus (who don’t actually own studios) will tell you just to get a clients name and email… some may tell you to even get a phone number…
But what they don’t tell you is that you’ll spend hours trying to follow up with these people over the next few weeks who weren’t truly interested in the first place.
What you need is a short form AND a long form for SERIOUS clients looking to get started ASAP.
Check out the 2 forms on our website..
short form
http://www.fitnessrevelation.com/contact-us
long form:
http://www.fitnessrevelation.com/contact-us/pre-exercise-questionnaire
You’ll notice the long form sets them up to start getting excited about training with us through the questions we ask. Plus, it saves us the effort of collecting all this info on their first visit. They can just jump straight into the fun stuff.
Lastly, it shows us if they’re really serious about joining our Studio. We eliminate the time wasters right here!
Once a prospective client fills out the online PARQ (long form) I know they mean business. At this point they’ll automatically get promoted to a ‘hot lead’ in our CRM, and then I’ll send this information direct to the Trainer that I feel is best suited to them, based on the information they provided in the PARQ.
Following this, the trainer will be in contact with this prospect within 24 hours – as per our guaranteed customer service standards.
You can learn more about how to create these forms by contacting me at ben.dulhunty@smartstudiosolutions.com.au
Yours in Fitness Business Success,
