The Power Of A Guarantee

Fitness Professionals are constantly seeking methods to separate their facility from their competitors. Unfortunately, most never implement any of the many methods to do so. Our industry has changed drastically over the last ten years and consumers are more scrutinizing than ever. For your fitness business to survive it must become a more results orientated facility.

Face it; people join fitness centres because they want to be more fit. They are motivated by self image, social pressures or health related issues to take the step towards fitness. However, the health clubs that these consumers turn to for help, provide almost no support. Seven out of ten health clubs still don’t give new members an orientation week! The member (who has no idea what they are doing) is left on their own. They are responsible for their own results and receive almost no attention without asking or spending money to do so.

Guaranteeing results at your Studio is a sure fire way to boost retention, increase referrals and add value to your business. In my opinion this is the BIGGEST difference between Studios and Clubs. Think about that for second….a health club that actually guarantees results to its members and supports them in real time to achieve their goals, and doesn't charge a penny for it, well it’s just a Studio on steroids isn’t it? It HAS to work!

Every single client that works with our Studio is encouraged to convert to a guaranteed results model. There is absolutely no downside and the benefits can be staggering. Here is an example of how it can work at your facility.

1. Every member receives a Commitment Agreement to sign with their membership.

2. Each member promises to work out no less than 2 days per week at our studio, journal their other workouts, and eat healthy.

3. The member meets with a Trainer for accountability purposes for 30
minutes once per week.

4. The staff member makes recommendations to elevate the member's workout
activities and reviews their attendance records.

5. The member is required to check in at least twice per week.

6. If a member adheres to the program and does not see measurable results after 3
months they may cancel their ongoing commitment to the trainer and are issued $100 cash!

7. If a member fails to adhere to the commitment, misses a workout, or does not meet
with a staff member, their guaranteed results promise is voided.

As a fitness professional would you not agree that if a person works out 2 days a week or more, journalizes their workouts, and meets with a staff member who evaluates their program on a regular bases they will see results?...Of course they will! That's what our industry is all about